Integrated Services. Measurable Results.

At DSM, we understand that today’s sales and marketing leaders need access to timely, accurate, and actionable insights to make smart business decisions. Our solutions are designed to help our clients rapidly build best-in-class analytics, reporting, and data management capabilities that lead to measurable business results.

Data Integration

The first challenge we typically face working with new clients is consolidating and standardizing data from a wide variety of sources within the organization. We specialize in selectively bringing together data that will be relevant to decision making and performance measurement.

  • Discovery
  • Data Profiling
  • Data Connectors (e.g., API, SFTP)
  • ETL Design & Development
  • Quality Assurance Testing

Data Cleansing

Cleaning up messy, disorganized data is an important although often underappreciated step in building a high-performance data warehouse. We apply a proprietary set of processes and tools to maximize the usefulness of source data.

  • Data Validation
  • Data Cleansing
  • Data Matching

Data Warehousing

We place a lot of importance on designing a data architecture that can adapt to the constantly evolving needs of a business. We draw on our extensive experience as consultants to not only deliver on the current needs of the business, but to anticipate and plan for future change.

  • Requirements Definition
  • Design
  • Implementation
  • Hosting, Management, and Ongoing Support

Performance Measurement

We work closely with business managers and executives to design measurement frameworks that accurately reflect business performance and identify the underlying drivers of over- and under-performance.

  • Measurement Framework Design and KPI Definition
  • Test & Learn Strategy Design and Implementation
  • Campaign and Program Performance Measurement
  • ROI Measurement and Reporting
  • Business Process Integration

Segmentation & Targeting

To maximize the chances of a successful customer interaction, whether that is a closed sale or advancing to the next step in the buying process, we offer advanced analytic services to inform which customers to target and what products or content to engage them with.

  • Segmentation Design and Implementation
  • Cluster Analysis
  • Propensity Modeling (e.g., acquisition, attrition, cross-sell, upsell, win-back)
  • Next Logical Product, Market Basket Analysis
  • Customer Lifecycle Segmentation and Analytics

Forecasting & Decision Modeling

To accurately predict future performance, it’s important to have a solid grasp of past performance and underlying drivers. Our forecasting and decision models are grounded in actual data from past activities and allow business users to predict outcomes under a variety of scenarios.

  • Interactive Scenario Planning & Analysis Tools
  • Target Setting (i.e., bottom-up, top-down, interlock)
  • Resource and Capacity Planning
  • Business Case Development and ROI Modeling

Data Visualization

We excel at delivering insights in a meaningful and digestible way to business users. Our reporting solutions are custom-designed to meet the unique needs of users at varying levels within the organization, from front-line knowledge workers to senior executives.

  • Interactive Dashboard Design & Development
  • Reports / Dashboards Distribution and Management
  • Ad hoc Analysis and Reporting

Web & Social Media Analytics

We use a variety of tools to measure the reach, engagement, and conversion of visitors on corporate websites and social media properties. Our services include in-depth diagnostics to identify and address bottlenecks in user experience.

  • Behavior Pathing and User Flows
  • Acquisition Analysis
  • Goal Optimization
  • Custom Site Tagging and Implementation
  • Social Engagement and Conversion Analysis

Sales Pipeline Analytics

We offer a comprehensive suite of sales pipeline dashboards that detail performance at each stage of the sales cycle, from initial lead identification to closed sale. Lead scoring and prioritization enables our clients to focus resources on the highest value prospects and customers.

  • Sales Pipeline Performance Analysis (i.e., volume, velocity, conversion)
  • Lead Scoring and Prioritization
  • Interactive Sales Performance Dashboards

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